2018 marks 30 years of operation for Superior Jetties®.

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For 30 years Superior has been providing high quality flotation and industrial products to a variety of industries throughout Australia and internationally.

To review the last 30 years, we have decided to gather a few images that reflect the pursuit of personalised customer service, industry leading innovation and ‘turnkey’ products and services. We have always tried to live up to our brand values of trust, creative imagination, personal service and exceptional results.

John Hogan, CEO of Superior Jetties recently spoke about his pride in the team in reaching 30 years of operation. “This is truly a credit to the wonderful people who always make it happen at Superior. Joint partnerships with customers, suppliers and stakeholders have been critical to making Superior a Gold Coast success story since 1988.”

“30 years is a solid milestone and calls for a celebration” John said.

Not only in Australia but in the international arena, Superior has witnessed great change, and in some instances, been the facilitator of changes within the industry.

From the engineering of unique flotation devices for industrial use; the award-winning Waterscape entertainment platform, to the market leading Super Elite reinforced concrete pontoon system, Superior has responded to customers’ needs and produced the results.” John said.

“We believe that Superior has facilitated an expectation of high standards within the industry in Australia, which has led to increasing demand for our products and services internationally.”

In celebration of Superior’s 30 year milestone, we are showing images of projects completed over the years.

We welcome any further images from stakeholders, which will be displayed at SCIBS in May.

 

 

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6 Metre Tinnie Boat Lift by Superior Jetties

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Meet the new 6 metre tinnie lift from Superior Jetties, this boat lift is designed for small tinnies or RIBS up to 6 metres and uses no moving parts therefore gaining life expectancy. Made from Rotomoulded plastic using our UMD modules gives this product great strength and reliability. To find out more contact our sales team on 07 5594 8200

 

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Look back at 2013

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Welcome everyone to my first blog of 2014.  I hope you all had a break over the holidays and enjoyed some family time.  We are back to work at Superior with some exciting projects this year.  Over the break I had a chance to reflect on some of the highlights of 2013.  Superior completed projects in South Bund Bonded Marina in Shanghai, Portland Harbour Marina, Portland Victoria, Rivergate Marine,  Queensland and Nadi, Fiji to name a few.  It is amazing that the large and small projects together deliver the reputation we enjoy today after 25 years.

The 25 year milestone was celebrated with an event at Sanctuary Cove International Boat Show 2013 with whom we have shared our main marketing activity for the same years since 1988.

We recently had 2 people approach us with interesting feedback.  Mike stopped me in a coffee shop to let me know that the shock absorbers we made 10 years ago are still protecting his boat and lift from excessive wakes on the main river.  The other request was to investigate adding kayak berths to a recently completed mini marina.  This was in a special request from a customer and shows that the trend toward kayaks becoming the entry level to boating is a real event.  We need to consider the needs of these boaters and modify our infrastructure to suit in way that accommodate easier berthing and egress to the craft, better storage and security in our facilities.

In 2014 we are embarking on a redevelopment of the Sydney Birkenhead Marina.  This involves adding new berths while reconfiguring the existing layout and adding fuel facilities.  This is being done using the Superior Elite timber whaler system and promises to be a landmark project for us in the Sydney market.

All the best in 2014

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Another great Sanctuary Cove Boat Show for Superior

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A big thank you to everyone who came and visited our stand at this year’s Sanctuary Cove International Boat Show. What a fantastic weekend with a mixed bag of weather conditions which didnt really affect any of the crowds and the fun atmosphere of another wonderful boat show. Out team were kept busy all weekend as people flocked in to see our range of products including the Sunstream Float Lift, jet ski docks, Stand Up Paddle Boards and Elite Series pontoon on display. A stand out was the inclusion this year of the stunning red Bentley GTC V8 convertible and our partnership (built on Trust) with Bentley Brisbane. Our 25 year celebration on the Saturday night held in conjunction with Bentley Brisbane was a great night and an opportunity to catch up with Gold Coast Mayor Tom Tate, old Superior friends and make some new ones. Another highlight was our award for Best Marine Industry Export Marketing Strategy presented at the Australian Marine Export & Superyacht Industry Awards (AIMEX). Thanks to the Superior team who built and manned the stand over the weekend, Bentley Brisbane, Ioesco Resturarant, Mr Boat Show Barry Jenkins and the organisers of this year’s Sanctuary Cove International Boat Show for a terrific weekend.

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Day Two Superior Boat show shines

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Welcome to Day 2 of the Sanctuary Cove International Boat Show.  We had a good crowd on day one with bright sunshine and glorious weather. There was also plenty of interest in Superior’s floating stand with the stunning Bentley GTC V8 convertible floating on our Elite Deck pontoon catching everyone’s eye.  The amazing Sunstream Float Lift also drew plenty of interest as it demonstrated the quick getaway available for the James Bond style Pegiva water craft on show.  The Superior stand has been popular as visitors come past and view the array of products we have on show including our jet ski dock, pipe floats, Stand Up Paddle Boards (SUPs), Fire Hose reel covers and the new to Australia Seaflex pontoon anchoring system. Our team have been kept busy talking with customers and industry clients and attending the various networking event functions including AMIEX and Club Marine last night. Make sure you drop in and see us over the weekend . We are doing special boat show deals on our float lifts and a two for one offer on SUPs. We’ll keep you updated over the next three days on what’s happening over Show weekend.

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Patterson Lakes enters the second phase

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A highlight last week was my visit to Patterson Lakes a short drive down the Mornington Penninsula from Melbourne. This wide expanse of canals is under the management of Melbourne Water and they have Fulton Hogan as the Project Managers to deliver the largest infrastructure upgrade in the past 20 years. Each structure in the canals has been audited in a complete survey by GHD and the old wooden structures are being removed to receive a replacement jetty. This new design still has a wooden piles support, however the deck is supported with long lasting aluminium and a timber deck. Each home owner is consulted and offered the option to upgrade to a floating pontoon if desired.

Superior has a 25 year tradition of servicing residential clients so it has been a good partnership with a permanent crew on site along with one of our barges, Lobster, permanently located in Victoria for piling and demolition work. The Lobster craft is ideal along with pusher workboat Shrimp to access the tight lock gates and service the whole project from outside the residential estate.

Scott Edwards and the team at VCMC are our partners in this project and this team produces Superior products now in Victoria close to the site for quick and efficient response to client needs. On a water tour this week I was struck by the amount of floating equipment on the canals with more than 50% of customers choosing floating pontoons in preference to fixed structures. One tinny hanging by its mooring ropes was proof enough that fixed moorings are not a great idea anymore when floating is so easy to install and operate these days. Added to this were many boatlifts, skidocks, cruisers and kayaks showing living by the waters edge has similar appeal wherever you live.

Superior is now delivering the Sunstream boatlift solution to Victoria so we now have stock on site and ready to go to store your boat through the winter. Now is the best time to buy while transport is subsidised with the other works on site.

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Critical facts when purchasing pontoons

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This week I am taking on a guest blog role in the absence of our CEO John Hogan who is away on business. Being my first blog as the domestic sales representative I want to cover the common questions customers ask when it comes to buying a pontoon.

Throughout my years of working at Superior I find it interesting that most people think of a pontoon as a floating structure out the back for mooring your boat. In fact there are many key questions I ask when people inquire about a new pontoon. The most important thing is – how big is your current boat? Is there a possibility you will upgrade to bigger boat in the future? Do you want to store your boat out of the water on a dry berth pontoon or perhaps on a boat lift? These important questions play a big role and should reflect your new pontoon size.
Most councils have rules and regulations as to the maximum pontoon size allowed, which in affect, stipulates the maximum boat size that may be moored to the pontoon. A quick way to get an approximate maximum pontoon size is to take the overall water frontage of your block, for example 20m and times this amount by 65% and the measurement you are left with is the approximate maximum pontoon size allowed, in this case 13m. this is based on a block with straight boundaries and measured at the quay line for your area. For those who don’t know what I quay line is, this is the measurement from the edge of the revetment wall to the furtherest point of the pontoon, this is stipulated by local authorities for your area and commonly on the Gold Coast it is 10m or 12m.
Many people look to buy a pontoon for their boat now and don’t consider the future. It’s part of my job to not only future proof you, but maximise the potential of your property value should you ever sell. We get many calls per week from estate agents and potential buyers asking if they can fit a certain vessel on the current pontoon legally. in some cases I have even heard of this being a deal breaker where they cannot store a boat legally, so my point is buy for the future and not for right now. I will provide further advice on dry berthing options in an upcoming blog or feel free to call me at Superior on (07) 55 94 8200
Best regards
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Sharing the excitement of boating

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When boating is mentioned, it instantly evokes leisurely images of adventure and fun, which is part of a feeling many boating and fishing enthusiasts are well aware of: the call of the ocean, and its limitless opportunities.

A saying that comes to my mind and sums up this is one from famous Captain and Ocean explorer Jacques-Yves Cousteau: “The Sea, once it casts its spell, holds one in its net of wonder forever”.

I remember the first time my dad took me fishing as a kid on the lagoon in front of my grandparent’s house, back home. The feeling was amazing and priceless: the breeze on my face, the fresh droplets of seawater spraying past and the promise of a good time made it all a unique, enduring experience.

However every potential new boat owner will tell you that acquiring a boat is only part of the equation and that before you can let the adventure and leisure begin, there is a lot of preparation and setting up to do.

It all starts with a very important question: Where and how will my new boat be safely moored?

If you live on a canal or by the river, Superior is here to make this easy for you, by assisting in your pontoon, boat lift or jetty needs.  We want to share the pleasure and experience of boating by delivering the safest, most durable and environmentally friendly boat mooring solution so you can appreciate the joys of on water entertainment with the peace of mind that your new investment is safe and secure when you are not using it.

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