Marine13 Conference success in Sydney

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Last week Superior sponsored and attended the Marine13 conference in Sydney with more than 450 delegates. The group comprised marinas, boating industry businesses and boating safety professionals. With an innovative format there were multiple streams running for each area after the initial plenary sessions, which meant there was something for everyone. In fact it was often difficult to chose what to attend as simultaneous sessions meant you missed some great speakers. For this reason the presentations have been placed online at marine13.com

Superior had its commercial team there as usual and it is always fun to catch up with old friends in the industry. The MIA Marina Awards were a highlight with winners list impressive. Our clients at Royal Prince Alfred YC received their Gold Anchor flag and in general it was a celebration of all that is good in the industry. It seemed an upbeat crowd with more interest in capital projects than recent years meaning boat occupancy rates must be improving.

One of the stand out messages was the need for us all to embrace the mix of online sales with traditional brick and mortar operations. John Winning from Appliances Online was an inspirational speaker who showed with commitment to great customer service a winning online strategy can give excellent service and no longer is this channel a cheap option. We will learn from this advice as we offer new improved services over the coming year.

Finally it was the season for awards with the Global Marina Institute (GMI) awarding two honorary Certified Marina Professional certificates; one to John Spragg from Bellingham Marine, and one to yours truly. And while on the topic of “Spraggy” I want to wish my fellow director and sponsor of MIA a hearty congratulations on his Lifetime Achievement Award as well.

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Critical facts when purchasing pontoons

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This week I am taking on a guest blog role in the absence of our CEO John Hogan who is away on business. Being my first blog as the domestic sales representative I want to cover the common questions customers ask when it comes to buying a pontoon.

Throughout my years of working at Superior I find it interesting that most people think of a pontoon as a floating structure out the back for mooring your boat. In fact there are many key questions I ask when people inquire about a new pontoon. The most important thing is – how big is your current boat? Is there a possibility you will upgrade to bigger boat in the future? Do you want to store your boat out of the water on a dry berth pontoon or perhaps on a boat lift? These important questions play a big role and should reflect your new pontoon size.
Most councils have rules and regulations as to the maximum pontoon size allowed, which in affect, stipulates the maximum boat size that may be moored to the pontoon. A quick way to get an approximate maximum pontoon size is to take the overall water frontage of your block, for example 20m and times this amount by 65% and the measurement you are left with is the approximate maximum pontoon size allowed, in this case 13m. this is based on a block with straight boundaries and measured at the quay line for your area. For those who don’t know what I quay line is, this is the measurement from the edge of the revetment wall to the furtherest point of the pontoon, this is stipulated by local authorities for your area and commonly on the Gold Coast it is 10m or 12m.
Many people look to buy a pontoon for their boat now and don’t consider the future. It’s part of my job to not only future proof you, but maximise the potential of your property value should you ever sell. We get many calls per week from estate agents and potential buyers asking if they can fit a certain vessel on the current pontoon legally. in some cases I have even heard of this being a deal breaker where they cannot store a boat legally, so my point is buy for the future and not for right now. I will provide further advice on dry berthing options in an upcoming blog or feel free to call me at Superior on (07) 55 94 8200
Best regards
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Chinese partners visit Superior HQ

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It has been a pleasure in the last week to host our joint venture partners from Superior Jetties China on the Gold Coast and give them a real insight into our operations. We especially want to thank the guys for giving up their Chinese New Year time with their families.

Superior Jetties China’s Peter Xu and Wang Feng are here to familiarise themselves with our manufacturing techniques spending time with our team learning our processes and systems and various aspects of production. Peter is the director of our China JV and Wang is operations manager.

Superior Jetties China trades as “Shen Bo Jin” in China and recently completed the NanChang Marina in Jaingxi Province. The Chinese have lots of exciting projects in the pipeline which include the installation of the concrete Elite pontoon and Capri range of Superior products.  Our concrete marina systems bring a new standard of flotation to the market with its low maintenance ideally suited to the region.

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