This week we continue our Water Front Real Estate Mini Series with special guest Andrew Bell from the Ray White Surfers Paradise Group. Andrew Bell breaks down the market movements for Q2 2014 and provides us with some really great insights when purchasing a water front property.
This week I have been in the Whitsundays and living on board while participating in some of the events that are focused around boating. This region of Australia is doing a great job in promoting the boating lifestyle and this activity can be seen in the improving infrastructure that has happened already as well as more planned.
The Audi Hamilton Island Race Week, #AHIRW is a major example of a winning promotion with a 30 year tradition that brings sailors from all over the world. The weather was perfect, the national parks course scenery is stunning, the humpback whales majestic and everyone has a great time. There are even visiting Superyachts such as Vava II in attendance such is the reach these days. The marina is full to overflowing and this is a healthy sign for the industry.
Of course this week was preceded by Airlie Beach race week which is the prefect build up event and this saw the Abel Point Marina equally busy along with a bustling tourist trade. The marina is under new management and has a healthy capitals works plan already started with new facilities including a tavern on the site which will be one of the best spots in the Whitsundays.
On the weekend of the 26th the Shag Island Cruising Yacht Club held their rendezvous which had hundreds of attendees to this fun event which raises money for charity from a totally volunteer organisation. The music played into the night in the most perfect surroundings.
Coming back to work today I feel a little sad to be leaving these pristine waters, however I am also proud of this area where I had grown up. These world class events are putting the area on the map and allowing thousands of people to experience nature up close. A local told us when we moored to an environmentally friendly buoy with no anchors on the coral reef around Blue Pearl Bay that this was the best spot to see it all in the Whitsundays. Then he said “don’t forget to say G’day to the resident Maori Wras Gus”. Isn’t this better than the days when all we wanted to do was to eat Gus?
Ni Hao! This week CEO John Hogan is visiting China to inspect our latest project in Shanghai. We have just completed a project installing 215 metres of the Superior Elite pontoon system on the Bund on the Huangpu RIver.
A big thank you to everyone who came and visited our stand at this year’s Sanctuary Cove International Boat Show. What a fantastic weekend with a mixed bag of weather conditions which didnt really affect any of the crowds and the fun atmosphere of another wonderful boat show. Out team were kept busy all weekend as people flocked in to see our range of products including the Sunstream Float Lift,jet ski docks, Stand Up Paddle Boards and Elite Series pontoon on display. A stand out was the inclusion this year of the stunning red Bentley GTC V8 convertible and our partnership (built on Trust) with Bentley Brisbane. Our 25 year celebration on the Saturday night held in conjunction with Bentley Brisbane was a great night and an opportunity to catch up with Gold Coast Mayor Tom Tate, old Superior friends and make some new ones. Another highlight was our award for Best Marine Industry Export Marketing Strategy presented at the Australian Marine Export & Superyacht Industry Awards (AIMEX). Thanks to the Superior team who built and manned the stand over the weekend, Bentley Brisbane, Ioesco Resturarant, Mr Boat Show Barry Jenkins and the organisers of this year’s Sanctuary Cove International Boat Show for a terrific weekend.
This week we are exhibiting at the inaugural Surf Cities conference that is running in conjunction with the Bleach festival and immediately precedes the QuiksilverPro starting March 2nd. The conference has a number of speakers that focus on the entire surf industry and also about the design, manufacture, recycling and overall sustainability of the surf industry.
Superior is excited to be exhibiting our range of SUPs that have been designed here on the Gold Coast by Dave Verrall. Once “Feral Dave” had shaped and made the original units they were water tested to analyse performance. Superior then proceeded to adapt this design into a fully polyethylene rotomoulded version. Ram Raghuraman who heads Superior Plastech division, and his team of skilled industrial designers, with finite element analysis, produced a state of the art alumium mould with the help of Mace Engineering in NZ. Ram had to modify the design to suit Rotomolding as this process uses a metal mould in an oven that heats the mould to over 300 degrees centigrade to form a hollow structure. Mace delivered the mould that even survived the earthquake that happened in the middle of manufacture. Mace won the work due to their precision experience as this mould is very high technology for Rotomolding with over 68 kiss offs which are the columns within the unit that hold the top and bottom surfaces rigid and apart.
Once the mould was made, Mace made one in NZ and Ram inspected it. He then talked Virgin Australia into letting him bring it home as baggage! It was exciting to see the product in the flesh. We then had to program the Reinhardt Rotomolding machine to make the board with a repeatable process that minimises the mass, while maintaining a strong durable performance. The answer lay in using a dual shot process with a specialised foam layer under the external coloured skin. This gave the strength and a wonderful new unit to take to the market.
Our initial tests were done at Leo’s operation at Currumbin Creek opposite the Thrower Drive bike path bridge, also built by Superior for GCCC. Leo showed the product was a solid performer for rental companies where durability is a major consideration. The Superior SUP is not designed to compete with the high end GRP boards, however it allows an affordable way for new people to try the sport with a unit that will perform on the water. While it may be slightly heavier than glass boards, it is strong, will not dent, and has easy cheap repairs. When you add to that a smooth base with a professional fin box and fin that cuts through the water, and 100% recyclability then the Superior SUP really tick all the boxes for this segment.
How devastating it is to see the effects of the recent floods and erosion at Queensland beaches. I visited a couple of our local Gold Coast beaches over the weekend and it’s heartbreaking to see the havoc caused by the latest weather events.
Many of the old salts down at the Southport Surf Club in Main Beach had tears in their eyes as the platforms were washed away by the pounding surf and floated away. It’s the same story up and down the Coast as platforms, showers and public infrastructure is destroyed by the wild seas. Palm Beach and Mermaid Beach have also been hard hit with Gold Coast City Council workers having to move surf towers using overhead cranes. Foreshore stability is also a major concern however this issue cannot be addressed until the weather subsides. And it looks like continuing for at least another week.
The sand erosion and beach fronts are unrecognisable as trees are uprooted and the beach front is chewed up. Unfortunately damage costs will be in the millions but I sincerely hope the beachfront can return to its former beauty – only time will tell.
The recent flood damage is equally devastating. Peoples homes have been flooded and private property destroyed. Our team has been busy travelling the length of the Queensland Coast attempting to offer what help they can for home owners and marina operators that need assistance. We hope everyone keeps safe during this difficult time.