In this weeks blog, John talks about his trip to Amsterdam for the Marine Equipment Trade Show (METS) and Superior Group’s long standing relationship with AIMEX
Superior received an award at the Australian Marine Export & Superyacht Industry Awards held the week of the Sanctuary Cove International Boat Show. It was an honour to receive an award for our achievements offshore.
Superior has been focussed on an export strategy for over a decade and we are involved in many international projects that are exciting and challenging. Currently we are working on multiple projects in China including one marina in Nanchang as well as work in Shanghai. Other projects include delivery of our Capri products to Malaysia and ongoing work in the Seychelles. New projects are in the pipeline in other parts of China and Fiji.
The AIMEX Awards were held to reward the outstanding achievements of Australian marine industry exporters and the Australian superyacht industry manufacturers and service providers. Superior was recognised for the category ‘Best Marine Industry Export Marketing Strategy’. Superior has used a strategy of attending international exhibitions to establish a network of dealers and licensees. These local contacts are then able to offer fast services with a quality proven product either built in Australia, or locally using Superior designs and project management. Such innovation has expanded the reach of the company, which now offers value into markets once deemed to difficult to service.
The award was welcome recognition for the significant commercial and government projects we have undertaken around the world including marinas, jetties, ferry terminals, piling and resort aquatic areas.