Value-adds keep and attract marina clients

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The major trend among successful marinas is to exceed customer expectations with value-added services such as complimentary coffee, the morning paper, reading lounge and other personalised touches.

In Fiji, Denarau Marina has introduced a fully-refurbished Sea Otter. Superseded as a tug, the vessel has been completely restored and refit by Nigel Skeggs and his team and is now working with a purpose-built winch adaption that now works through an A-frame to lift and service moorings.

At Abell Point Marina, Airlie Beach, North Queensland, the team has brought on a well-branded, dual-purpose boat that works as a Start Boat for Abell Point Yacht Club events, and as a Welcome vessel to meet boats and guide them to their berths.

That’s not all: visitors to Abell Point can expect the full VIP treatment which includes the option of chopper transfers from Proserpine and Hamilton Island airports to the marina’s helipad, or trips to the Islands. There’s an Abell Point courtesy car to pick up guests, provisions, or pop into the town of Airlie Beach. Marina clients can also organise provisions through the marina’s full-time dockhand.

“We are the local central agent for clients to discover the Hidden Gems of the Whitsunday Coast,” says Luke McCaul, Marketing and Business Development Manager. “We can connect them to everything, from medical services to the best restaurants, walks, points of interest, day trips to the Reef.”

Coming soon to Abell Point Marina, a 5-star restaurant that takes full advantage of the panoramic water views and is destined to become another major reason to visit.

Heli Taxi Robinson R66_Resize Abell Point Marina

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