Pontoons power Sanctuary Cove sales strategy

Sanctuary Cove Pontoons at Sanctuary Cove Point

To add momentum to the sales on the southern waterfront of its Sanctuary Point precinct, Mulpha devised a unique strategy: installing floating berths using Superiors proven Elite product.

“This build deal for 20 units allowed buyers to fast track their purchase with a differentiated offering from a standard bare block where the buyer has the berth to consider as well as all the decisions linked to home buying,” explains Superior CEO, John Hogan.

The pontoons installed were all at least 10m long allowing deep water direct access boating for vessels up to 14 metres.

Mulpha Sanctuary Cove general manager of sales, John Hughes said the decision to offer pontoons was a successful strategy to “accelerate construction on the southern waterfront”.

“It was a limited opportunity and worked very well. 31 lots of land sold in record time – just 18 months to two years, with international interest,” Hughes said. “Selling the lots complete with pontoons promoted the idyllic waterfront lifestyle for which Sanctuary Cove is renowned. It really got the market rolling on the southern waterfront and brought forward sales on the premium north-facing land on Sanctuary Point.”

The northern section of Sanctuary Point is deemed “Harbour 4”, which means it is deep and wide water, with closes access to the Broadwater, with land available from 600 to 1,000m².

Sanctuary Cove Pontoons at Sanctuary Cove Point

Ross Meadows

Ross Meadows

Pontoons power Sanctuary Cove sales strategy

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