Pontoons power Sanctuary Cove sales strategy

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To add momentum to the sales on the southern waterfront of its Sanctuary Point precinct, Mulpha devised a unique strategy: installing floating berths using Superiors proven Elite product.

“This build deal for 20 units allowed buyers to fast track their purchase with a differentiated offering from a standard bare block where the buyer has the berth to consider as well as all the decisions linked to home buying,” explains Superior CEO, John Hogan.

The pontoons installed were all at least 10m long allowing deep water direct access boating for vessels up to 14 metres.

Mulpha Sanctuary Cove general manager of sales, John Hughes said the decision to offer pontoons was a successful strategy to “accelerate construction on the southern waterfront”.

“It was a limited opportunity and worked very well. 31 lots of land sold in record time – just 18 months to two years, with international interest,” Hughes said. “Selling the lots complete with pontoons promoted the idyllic waterfront lifestyle for which Sanctuary Cove is renowned. It really got the market rolling on the southern waterfront and brought forward sales on the premium north-facing land on Sanctuary Point.”

The northern section of Sanctuary Point is deemed “Harbour 4”, which means it is deep and wide water, with closes access to the Broadwater, with land available from 600 to 1,000m².

Sanctuary Cove Pontoons at Sanctuary Cove Point


Waterscape by Superior

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Waterscape™ by Superior is a floating platform system – pontoons, marinas and associated furniture – which provides the market with the first and only significant change in form in this arena for decades. No longer is the only option a utilitarian ‘floating box’ to which to moor a vessel. Waterscape is a visionary range which merges the product’s functional requirements with a contemporary visual language that connects with the user aesthetically. Visit www.water-scape.com or call 1300 798 318 for more information and your free brochure


Value-adds keep and attract marina clients

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The major trend among successful marinas is to exceed customer expectations with value-added services such as complimentary coffee, the morning paper, reading lounge and other personalised touches.

In Fiji, Denarau Marina has introduced a fully-refurbished Sea Otter. Superseded as a tug, the vessel has been completely restored and refit by Nigel Skeggs and his team and is now working with a purpose-built winch adaption that now works through an A-frame to lift and service moorings.

At Abell Point Marina, Airlie Beach, North Queensland, the team has brought on a well-branded, dual-purpose boat that works as a Start Boat for Abell Point Yacht Club events, and as a Welcome vessel to meet boats and guide them to their berths.

That’s not all: visitors to Abell Point can expect the full VIP treatment which includes the option of chopper transfers from Proserpine and Hamilton Island airports to the marina’s helipad, or trips to the Islands. There’s an Abell Point courtesy car to pick up guests, provisions, or pop into the town of Airlie Beach. Marina clients can also organise provisions through the marina’s full-time dockhand.

“We are the local central agent for clients to discover the Hidden Gems of the Whitsunday Coast,” says Luke McCaul, Marketing and Business Development Manager. “We can connect them to everything, from medical services to the best restaurants, walks, points of interest, day trips to the Reef.”

Coming soon to Abell Point Marina, a 5-star restaurant that takes full advantage of the panoramic water views and is destined to become another major reason to visit.

Heli Taxi Robinson R66_Resize Abell Point Marina


Deira Island Fishmarkets, Dubai

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Superior’s Dubai operations, under Valtteri Vauramo of Marinas Performance LLC, have contributed the marina section of the massive, modern fishmarkets constructed to serve the entire Dubai metropolitan region.

Superior constructed its fourth RTA public ferry station for the Dubai Municipality, located on the marina for the New Deira Fish Market, at the entrance of Deira Island development.

The Marina will host berths for 50 boats from 12m to 25m.

According to Vauramo, the marina will serve as operational site for fisherman for their daily activities, enabling them to unload their fish to the newly built fish market complex. It will also have its own designated public water transport station for RTA water taxies and ferry, aiming to attract tourists to the area.

In addition to the RTA public transport station and the option to charge electrically operated dhow boats, the marina will feature state of the art MEP (marine electrical power) and fuelling system for fishermen.

“The pontoons will serve Dubai fishermen using the new fish market facility. The marina will be under heavy daily traffic of fishing boats and heavy wooden dhows. The pontoon system is equipped with bespoken deck level LED lighting and point accurate SOS system for additional security,” he says, adding that the project involved a number of constraints that required rigorous documentation of engineering standards to comply the requirements.

“It required the co-operation among the various parties including other contractors at site, as well as taking into account the aesthetic requirements of the client.”

The RTA station pontoons are specially tailored and have raised deck structure to accommodate Road and Transport Authority requirements for ferry traffic and up to 1.3m pontoon freeboard.

The RTA station is 32mx5m and was constructed using Superior’s heavy duty, SuperElite Pontoons, while the other parts of the marina were constructed using the Elite range.

“This allows the required flexibility to construction and shape /size of the units, as well as durability and safe operation,” explains Vauramo. “Each terminal used two pontoons 5m wide, and weighed over 55 tonnes when delivered by road. A 300 Tonne crane then lifted them into the water.”

Each access gangway has large heavy duty landings able to accept commercial loads.

Almost 90 percent of the new fish market is complete. A vegetable market and parking station will top off the development, anticipated to be complete by March 2016.

According to the vision of His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Deira Island Fishmarkets is part of his aim to create “an environmentally sustainable city”, applying green building methods and building to international standards as well as fulfilling public health and safety requirements.

The three-storey market contains 500 units of which 72 are stations for fish cleaning services, 75 for the meat and poultry market section, 140 for fruits and vegetables, 65 for dried food stuff, in addition to units dedicated to cafes and restaurants dispersed across the market complex.

The new market complex will have on-site basement parking with more than 700 parking spots and around 1,000 car parking spaces outside the market complex.

Faisal Juma Al Badawi, Director of Corporate Marketing and Relations at Dubai Municipality said the development combines both traditional and modern motifs. “The building resembles a traditional souq but is air-conditioned, clean and has restaurants and a hypermarket for visitors to spend their day comfortably,” he told local media.


Vauramo said feedback from the City indicated all stakeholders were pleased with the quality of workmanship. “They are pleased to see the quality of workmanship in reasonable quick time frame especially when most of the production took place during the hottest season (temperatures up to 50 degrees Celsius) and limited Ramadan and summer working hours.”

Superior and Marinas Performance LLC are working on various projects for the Abu Dhabi government authority within the UAE for national security, among them floating fuel stations, a pontoon for the new Presidential Palace, works at the Abu Dhabi National Exhibition Centre and several marine contractors within Abu Dhabi, Dubai and the UAE.





Superior floats pumps for Glencore

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Superior recently constructed two custom-designed and built pontoons for an operational mine site for Glencore in Mt Isa.

The pontoons were designed to support two 11 Tonne pumps for a new stormwater dam.

Glencore Project Engineer, Joel O’Neill said the pumps are twice as large as generally used and the job posed a few challenges for Superior.

“The site is surrounded by large machinery, so access is tricky. Then, there was no site to inspect – it was under construction at the time and will be empty for a while until the rains come, anywhere from now until February. We don’t get much rain – maybe two or three days a year – but when it comes, it’s torrential.”

Glencore chose Superior for its expertise in flotation and managing large projects from concept to completion, also on recommendation from the pump supplier, and for its competitive price.

Superior’s in-house engineering design office undertook the design drawings on the project, with full design reports and calculations made available as part of the offering. With a few modifications at the final stages, the 15 x 9m structure was built in a collaboration by Superior’s industrial steel fabrication shop and roto-moulding production.

The entire system will float on a steel frame, complete with GRP decking, unsinkable positive flotation modules and a steel skid base for ease of handling. EDGE 1 handrails have been installed to ensure worker safety when operating the pumps, refuelling and testing the water.

Superior’s Johan Tan said the pontoons had to be stacked because of the 11 Tonne weight of the pumps. “It was a challenge to arrange pontoons in a suitable array so they are fit for purpose,” he added.


Birkenhead Point Marina floating office becomes the hub

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Since its official opening in September, the upgraded Birkenhead Point Marina, on Iron Cove Bay, Sydney has been attracting a new wave of visitors and clients.

The 18 month redevelopment, undertaken by Superior Jetties, improves the facilities and amenities available to tenants and the Sydney boating public.

According to Marina Manager, Philip McGowen, the most significant additions include the new A arm jetty with 14 berths for super yachts up to 40m, a full-service floating fuel dock and a floating kiosk for drinks, snacks, ice, bait and essential boating items.

The marina now has a total of 201 berths as well as onshore kayak storage.

Luke Tapfner, Superior Jetties project manager said that the floating multi-use office and kiosk was part of the original concept and he worked closely with the marina team on the design and planning.

“The brief was to create a floating platform for central office that would provide ease of access and act as a café, office, multi-task area that people could notice, rather than being hidden away.

“We established what size they wanted it, designed the electricity and waste water requirements and then estimated the right weights and building materials to get the correct freeboard to meet up with the marina,” explains Luke.

The finished product comprises four Elite pontoons, chosen for their ease of joining. The structure is located in a central position, adjacent to the fuel dock and, as Phil asserts, it has become something of a social hub.

“We love it! It’s great. It’s very stable, right in the thick of things. Everybody comments on it. It’s a deep maroon colour and very well signed, with tables and chairs out the front and the smell of fresh coffee. It has become a real hub.”

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