The topic for this week’s blog refers to a favourite saying from Mark at Superior whenever we are at a Boatshow. His point is that we are there to do a complete job not just to “show” boats and associated equipment. This means we tell people all about the joys of boating and how families can benefit from this. Once people understand the whole experience, then an opportunity may exist to supply our products. The lesson is to amaze our customers with the service and information first, then things can happen if the value proposition is correct.

This week we are preparing to support a couple of great upcoming shows. The Gold Coast International Marine Expo is on November 2nd to 4th, and Superior is assisting with berthing for the on water display. Superior Jetties will also have a display on land and water with ski docks, pontoons, SUPs and Sunstream Boat Lifts.
The organisers have pulled off a major coup with the Roulettes air display on at the show, so come on out and experience all the marine industry has to offer. It will be entertaining.

The next show we sponsor is the Marine13 conference in Sydney next year from April 28th to 30th, 2013. This promises to be a great event with a complete offering never seen before in Australia. The event will have all of the peak industry organisations joining together for the first time to present one big conference with many sub streams of interest provided. The national marina body MIA will be there as well as BIAA which represents every boating association, as well as the marine safety organisations. As well as great networking and genuine industry information there are also new awards being presented. The Australian Marina Awards have been expanded now to 12 categories and there is now one for marina construction.

Some of the event details have been released now with guest speakers being added.

There are still exhibitor spaces open and this is a real opportunity to cover all the players in one venue.

There are also tours planned for international visitors to attend after the conference such as marinas on Sydney Harbour.

These events are the opportunity to interact with our customers and we look forward to seeing you there.


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John Hogan

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