Made from rotomoulded polyethylene the Superior SUP has a massive advantage over fibreglass stand up paddle boards. One of many key benefits of rotomoulding is its extreme resistance to damage, scratching, denting and UV.
Superior’s range of Stand Up Paddle Boards are more than ideal for the rental sector – from a small rental shop through to large water sports businesses – you can count on the Superior SUP to provide reliable, quality and durability all year round. With little to nomaintainance our SUP range has two options available with the R1 model including a waterproof key/phone locker and cargo net storage on the bow.
As demonstrated in this video and others you will see how harsh these boards can be treated and still continue to operate day in and day out. Whether it may be hitting it with a hammer or driving a tractor over it you can have confidence in the Superior product. Buy online here
Last week the annual conference of ARMA, the Australasian Rotomoulding Manufacturers Association was in Cairns, North Queensland. I was attending as a delegate and also provided one of the presentations on Becoming a Design Led Company. ARMA is a wonderful organisation that provides members in Australia and New Zealand with very professional representation in industry, government and internationally with the scientific community. As a former member of the Board of Directors I was able to see first hand the excellent results that Leisa Donlan and Michelle produce for members. Every year they surprise us with something new and this has allowed the industry to remain resilient.
One of my favourite results from ARMA has been the learning and friendships that result from having a genuine support group of like minded individuals. There are business deals, product sharing, technical benchmarking and international research all active from within ARMA. This is one of the reasons why I am sharing our experience at Superior on becoming design led in the hope to assist other companies to evolve with their unique brand values, a deeper customer insight and exciting new designs that improve the entire experience for all stakeholders.
The other reason is that many years ago when we had suffered a fire that severely limited our production for a few months, Leisa was immediately there to assist us. She gave us introductions to other ARMA members who could help us and they manufactured product for ourcustomers until we were back on our feet. I have never forgotten this as we would not have wonderful customers like Riviera, Fox Environmental or Greystone today if not for this generous support. Lets hope last week we could, in some small way, return the favour.
This week we are exhibiting at the inaugural Surf Cities conference that is running in conjunction with the Bleach festival and immediately precedes the QuiksilverPro starting March 2nd. The conference has a number of speakers that focus on the entire surf industry and also about the design, manufacture, recycling and overall sustainability of the surf industry.
Superior is excited to be exhibiting our range of SUPs that have been designed here on the Gold Coast by Dave Verrall. Once “Feral Dave” had shaped and made the original units they were water tested to analyse performance. Superior then proceeded to adapt this design into a fully polyethylene rotomoulded version. Ram Raghuraman who heads Superior Plastech division, and his team of skilled industrial designers, with finite element analysis, produced a state of the art alumium mould with the help of Mace Engineering in NZ. Ram had to modify the design to suit Rotomolding as this process uses a metal mould in an oven that heats the mould to over 300 degrees centigrade to form a hollow structure. Mace delivered the mould that even survived the earthquake that happened in the middle of manufacture. Mace won the work due to their precision experience as this mould is very high technology for Rotomolding with over 68 kiss offs which are the columns within the unit that hold the top and bottom surfaces rigid and apart.
Once the mould was made, Mace made one in NZ and Ram inspected it. He then talked Virgin Australia into letting him bring it home as baggage! It was exciting to see the product in the flesh. We then had to program the Reinhardt Rotomolding machine to make the board with a repeatable process that minimises the mass, while maintaining a strong durable performance. The answer lay in using a dual shot process with a specialised foam layer under the external coloured skin. This gave the strength and a wonderful new unit to take to the market.
Our initial tests were done at Leo’s operation at Currumbin Creek opposite the Thrower Drive bike path bridge, also built by Superior for GCCC. Leo showed the product was a solid performer for rental companies where durability is a major consideration. The Superior SUP is not designed to compete with the high end GRP boards, however it allows an affordable way for new people to try the sport with a unit that will perform on the water. While it may be slightly heavier than glass boards, it is strong, will not dent, and has easy cheap repairs. When you add to that a smooth base with a professional fin box and fin that cuts through the water, and 100% recyclability then the Superior SUP really tick all the boxes for this segment.