Last week the annual conference of ARMA, the Australasian Rotomoulding Manufacturers Association was in Cairns, North Queensland. I was attending as a delegate and also provided one of the presentations on Becoming a Design Led Company. ARMA is a wonderful organisation that provides members in Australia and New Zealand with very professional representation in industry, government and internationally with the scientific community. As a former member of the Board of Directors I was able to see first hand the excellent results that Leisa Donlan and Michelle produce for members. Every year they surprise us with something new and this has allowed the industry to remain resilient.
One of my favourite results from ARMA has been the learning and friendships that result from having a genuine support group of like minded individuals. There are business deals, product sharing, technical benchmarking and international research all active from within ARMA. This is one of the reasons why I am sharing our experience at Superior on becoming design led in the hope to assist other companies to evolve with their unique brand values, a deeper customer insight and exciting new designs that improve the entire experience for all stakeholders.
The other reason is that many years ago when we had suffered a fire that severely limited our production for a few months, Leisa was immediately there to assist us. She gave us introductions to other ARMA members who could help us and they manufactured product for ourcustomers until we were back on our feet. I have never forgotten this as we would not have wonderful customers like Riviera, Fox Environmental or Greystone today if not for this generous support. Lets hope last week we could, in some small way, return the favour.