Work. Play. Life

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The title of this weeks blog is our Vision at Superior. The simple three words express a lot about us and serve as a reminder of what we do. The vision is the catch cry of our longer mission statement where we commit to “Provide flotation with sustainable solutions to support work, play and life.”

The transition of Superior from a specialist provider of marine berths into a multi disciplined flotation specialist has been a gradual broadening of scope brought about by two things. Firstly our natural imaginative flair that is part of our culture means we will “have a go” if we think we can help a customer. That led to diversification which during recent economic slow downs has proved invaluable. We have already diversified into the industrial flotation arena with pump pontoons, floating walkways and pipe floats under the brand SuperiorWORK. The next stage will see environmental flotation that provides living space, solar power generation, food and water improvement systems.

This all gives us lots of opportunity and an exciting future.

We recently prepared a list of our brand values that we use to filter all of our decisions. The acronym is simple as it tells you what TIPE of service you will receive when you call us. The values are:
Trust – we commit to provide honest dealings from a team you know you can trust.
Imaginative – we always try to find new ways to create value for the customer in our solutions.
Personal – our service will be provided by individuals who take pride in their role and take personal care of you.
Exceptional – we strive to provide an exceptional product in terms of both quality and service.

We look forward to serving you.


Weather havoc devastating for Queensland

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How devastating it is to see the effects of the recent floods and erosion at Queensland beaches. I visited a couple of our local Gold Coast beaches over the weekend and it’s heartbreaking to see the havoc caused by the latest weather events.

Many of the old salts down at the Southport Surf Club in Main Beach had tears in their eyes as the platforms were washed away by the pounding surf and floated away. It’s the same story up and down the Coast as platforms, showers and public infrastructure is destroyed by the wild seas.  Palm Beach and Mermaid Beach have also been hard hit with Gold Coast City Council workers having to move surf towers using overhead cranes.  Foreshore stability is also a major concern however this issue cannot be addressed until the weather subsides. And it looks like continuing for at least another week.

The sand erosion and beach fronts are unrecognisable as trees are uprooted and the beach front is chewed up. Unfortunately damage costs will be in the millions but I sincerely hope the beachfront can return to its former beauty – only time will tell.

The recent flood damage is equally devastating. Peoples homes have been flooded and private property destroyed. Our team has been busy travelling the length of the Queensland Coast attempting to offer what help they can for home owners and marina operators that need assistance. We hope everyone keeps safe during this difficult time.

More information on ABC News and