Look back at 2013

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Welcome everyone to my first blog of 2014.  I hope you all had a break over the holidays and enjoyed some family time.  We are back to work at Superior with some exciting projects this year.  Over the break I had a chance to reflect on some of the highlights of 2013.  Superior completed projects in South Bund Bonded Marina in Shanghai, Portland Harbour Marina, Portland Victoria, Rivergate Marine,  Queensland and Nadi, Fiji to name a few.  It is amazing that the large and small projects together deliver the reputation we enjoy today after 25 years.

The 25 year milestone was celebrated with an event at Sanctuary Cove International Boat Show 2013 with whom we have shared our main marketing activity for the same years since 1988.

We recently had 2 people approach us with interesting feedback.  Mike stopped me in a coffee shop to let me know that the shock absorbers we made 10 years ago are still protecting his boat and lift from excessive wakes on the main river.  The other request was to investigate adding kayak berths to a recently completed mini marina.  This was in a special request from a customer and shows that the trend toward kayaks becoming the entry level to boating is a real event.  We need to consider the needs of these boaters and modify our infrastructure to suit in way that accommodate easier berthing and egress to the craft, better storage and security in our facilities.

In 2014 we are embarking on a redevelopment of the Sydney Birkenhead Marina.  This involves adding new berths while reconfiguring the existing layout and adding fuel facilities.  This is being done using the Superior Elite timber whaler system and promises to be a landmark project for us in the Sydney market.

All the best in 2014


Global industry recognition an honour

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Superior received an award at the Australian Marine Export & Superyacht Industry Awards held the week of the Sanctuary Cove International Boat Show.  It was an honour to receive an award for our achievements offshore.

Superior has been focussed on an export strategy for over a decade and we are involved in many international projects that are exciting and challenging. Currently we are working on multiple projects in China including one marina in Nanchang as well as work in Shanghai. Other projects include delivery of our Capri products to Malaysia and ongoing work in the Seychelles. New projects are in the pipeline in other parts of China and Fiji.

The AIMEX Awards were held to reward the outstanding achievements of Australian marine industry exporters and the Australian superyacht industry manufacturers and service providers. Superior was recognised for the category ‘Best Marine Industry Export Marketing Strategy’.  Superior has used a strategy of attending international exhibitions to establish a network of dealers and licensees.  These local contacts are then able to offer fast services with a quality proven product either built in Australia, or locally using Superior designs and project management.  Such innovation has expanded the reach of the company, which now offers value into markets once deemed to difficult to service.

The award was welcome recognition for the significant commercial and government projects we have undertaken around the world including marinas, jetties, ferry terminals, piling and resort aquatic areas.

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Day Two Superior Boat show shines

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Welcome to Day 2 of the Sanctuary Cove International Boat Show.  We had a good crowd on day one with bright sunshine and glorious weather. There was also plenty of interest in Superior’s floating stand with the stunning Bentley GTC V8 convertible floating on our Elite Deck pontoon catching everyone’s eye.  The amazing Sunstream Float Lift also drew plenty of interest as it demonstrated the quick getaway available for the James Bond style Pegiva water craft on show.  The Superior stand has been popular as visitors come past and view the array of products we have on show including our jet ski dock, pipe floats, Stand Up Paddle Boards (SUPs), Fire Hose reel covers and the new to Australia Seaflex pontoon anchoring system. Our team have been kept busy talking with customers and industry clients and attending the various networking event functions including AMIEX and Club Marine last night. Make sure you drop in and see us over the weekend . We are doing special boat show deals on our float lifts and a two for one offer on SUPs. We’ll keep you updated over the next three days on what’s happening over Show weekend.


Welcome to the new web page

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I want to start this blog with a welcome to our new web page format. A big thank you is also in order to Ross, Shane, Dan and all the team that designed, coded, wrote, and gathered content to make this web page a useful tool.

The aim of the new look is to provide an improved customer focus where we strive to present the information as you need to see it, simply and straight forward. There is much less clutter as we know you like to speak to someone directly who has the knowledge you need. Therefore have a quick browse, find what you’re after and call us. This is all part of our ACE program to provide an Amazing Customer Experience.

To make the ACE program work we have been out doing customer interviews and this has yielded results. We are now using this feedback in product design and you will see the results of this in some exciting new products this year. An example is the launch of our Sunstream Boatlifts dealership at Sanctuary Cove International Boatshow. This was a result of finding the best in class product and realizing that customers in Australia would love this along with great Superior service. Together with Sunstream we make a great team and you the customer will benefit.

I have recently returned from the Middle East after visiting our projects in Seychelles, Bahrain and UAE and to visit our office in Abu Dhabi as well. We are building up this division and as such there is a position available now on seek.com

The jobs there are larger than in Australia and this is an interesting growth market. Our team there is just completing 2 fishing Harbours for the Ministry of Works in Bahrain using our SuperElite Aluminium system. It looks great and is a very durable product that will provide years of low maintenance service.

Also within the group at Superior the Mining and Industrial products team is now launching their products under the SuperiorWORK banner. They have a stand #6214 at QME in Mackay next week. Drop and and say hello as I will be on the stand. We will have the complete range of pipe floats there along with a brand new product which will save lots of time and money for anyone installing piping systems.

Enough of the product infomercials, I hear you say.

In conclusion, I hope to continue a regular contribution to this blog focusing on our interests in marine, industrial, mining and water based infrastructure. We know water and we are committed to use this knowledge wisely to provide sustainable solutions to support work, play and life.

John Hogan