Superior SUP Strikes A Blow

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Made from rotomoulded polyethylene the Superior SUP has a massive advantage over fibreglass stand up paddle boards. One of many key benefits of rotomoulding is its extreme resistance to damage, scratching, denting and UV.

Superior’s range of Stand Up Paddle Boards are more than ideal for the rental sector – from a small rental shop through to large water sports businesses – you can count on the Superior SUP to provide reliable, quality and durability all year round. With little to nomaintainance our SUP range has two options available with the R1 model including  a waterproof key/phone locker and cargo net storage on the bow.

As demonstrated in this video and others you will see how harsh these boards can be treated and still continue to operate day in and day out. Whether it may be hitting it with a hammer or driving a tractor over it you can have confidence in the Superior product. Buy online here

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Boyne Tannum Hook Up Great Success

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Last weekend’s Boyne Tannum Hookup took place in glorious weather with almost 30,000 people attending the popular fishing competition on Queensland’s Curtis Coast near Gladstone. More than 300 boats competed in the competition over the weekend making use of the new Superior pontoon system to launch and retrieve their craft. The boat ramp pontoon was destroyed in the devastating Queensland floods a couple of months ago and the user facilities at Bray Park were critical to the success of the competition. Superior worked in partnership with Gladstone Regional Council to reinstate the pontoon system in record time for the event after there was doubt it could proceed.

Organisers were over the moon with the result with many locals commenting the new system was better than the one it replaced!

Superior also donated four Stand Up Paddleboards, manufactured at our rotomoulding plant on the Gold Coast, to raise money for charity. The SUPs were very popular and Superior is pleased to have been able to support this great community event.

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Surf Cities inaugural event

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This week we are exhibiting at the inaugural Surf Cities conference that is running in conjunction with the Bleach festival and immediately precedes the QuiksilverPro starting March 2nd. The conference has a number of speakers that focus on the entire surf industry and also about the design, manufacture, recycling and overall sustainability of the surf industry.

Superior is excited to be exhibiting our range of SUPs that have been designed here on the Gold Coast by Dave Verrall. Once “Feral Dave” had shaped and made the original units they were water tested to analyse performance.  Superior then proceeded to adapt this design into a fully polyethylene rotomoulded version. Ram Raghuraman who heads Superior Plastech division, and his team of skilled industrial designers, with finite element analysis, produced a state of the art alumium mould with the help of Mace Engineering in NZ. Ram had to modify the design to suit Rotomolding as this process uses a metal mould in an oven that heats the mould to over 300 degrees centigrade to form a hollow structure. Mace delivered the mould that even survived the earthquake that happened in the middle of manufacture. Mace won the work due to their precision experience as this mould is very high technology for Rotomolding with over 68 kiss offs which are the columns within the unit that hold the top and bottom surfaces rigid and apart.

Once the mould was made, Mace made one in NZ and Ram inspected it. He then talked Virgin Australia into letting him bring it home as baggage! It was exciting to see the product in the flesh.  We then had to program the Reinhardt Rotomolding machine to make the board with a repeatable process that minimises the mass, while maintaining a strong durable performance. The answer lay in using a dual shot process with a specialised foam layer under the external coloured skin. This gave the strength and a wonderful new unit to take to the market.

Our initial tests were done at Leo’s operation at Currumbin Creek opposite the Thrower Drive bike path bridge, also built by Superior for GCCC. Leo showed the product was a solid performer for rental companies where durability is a major consideration. The Superior SUP is not designed to compete with the high end GRP boards, however it allows an affordable way for new people to try the sport with a unit that will perform on the water. While it may be slightly heavier than glass boards, it is strong, will not dent, and has easy cheap repairs. When you add to that a smooth base with a professional fin box and fin that cuts through the water, and 100% recyclability then the Superior SUP really tick all the boxes for this segment.

Superior's Rotomoulding Facility

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